Year
2024
Client
Women's Island
Category
Branding and planning
Product Duration
3 - 4 Weeks
The project began with a deep exploration into the cultural and emotional triggers behind nightlife, music events, and summer experiences. Originally branded as Spiaggia di Portorosa, the concept lacked a scalable identity. Through strategic brand analysis and naming workshops, we identified the need for a name that would resonate beyond its local roots. Women’s Island was born a name that evokes exclusivity, empowerment, and a Mediterranean spirit. Our research laid the groundwork for a brand that could evolve from a local event into a global cultural symbol.
Our creative direction focused on capturing the essence of celebration, feminine strength, and timeless coastal aesthetics. The visual identity combines elegant minimalism with bold accents, designed to stand out on merchandise and digital channels alike. From logo design to typography and packaging, every element was crafted to support high-impact branding while remaining flexible across formats from party flyers to premium apparel. The outcome is a visual system that elevates the vibe of the event into a recognizable, wearable brand.
Our collaboration with Women’s Island extended from branding into full creative execution. We designed promotional materials for their club events including posters and digital assets capturing the energy and exclusivity of each location. In parallel, we developed a merchandise line tailored to their identity, selecting materials, defining print specifications, and initiating manufacturing with the supplier. From concept to production, we ensured every touchpoint reflected the brand’s essence, setting the foundation for a lifestyle brand that goes beyond nightlife.
Women’s Island was conceived as more than just a party it’s a curated experience blending music, aesthetics, and identity. The brand concept draws from Mediterranean energy, feminine symbolism, and the idea of a hidden, exclusive destination. We created a visual and conceptual world that feels timeless yet current, with the oyster symbol as a central motif representing mystery, beauty, and value. This foundation allowed the brand to evolve beyond events into lifestyle and merchandise, creating a universe that people want to wear, share, and return to. Thanks to our knowledge in AI tools, we were able to generate models in the exactly same way the client wanted.
