Year
2025
Client
Osteria del Portico
Category
Branding and Web Design
Product Duration
1 - 2 Weeks
Osteria del Portico has been a cherished presence in West London for over 30 years, known for its authentic cuisine and loyal clientele. Our research focused on understanding how to honour its legacy without overwhelming it. By speaking with the owners and observing the atmosphere, it became clear that any visual identity had to feel organic something that would blend into the experience rather than redefine it.
The final logo reflects the architectural inspiration behind the name an abstract portico symbolized through soft, arched stone shapes. Paired with a refined, slightly classical serif typeface, the visual identity is subtle yet intentional. The earthy green tone adds warmth and familiarity, echoing the restaurant’s rustic roots. The result is a timeless mark that feels like it has always belonged, bringing quiet structure to a brand that speaks loudest through tradition.
For Osteria del Portico, the development process was guided by subtlety and restraint. We crafted a brand system that could be implemented seamlessly from menus to signage without disrupting the familiar feel of the space. The arched motif and refined typography were translated into a flexible identity system, ensuring consistency across digital and physical applications. Every detail was handled with care, with a focus on clarity, elegance, and respect for the restaurant’s long-established character.
The concept behind Osteria del Portico’s identity was to translate its history, warmth, and authenticity into a visual system without altering its essence. The arched motif represents both the name and the welcoming spirit of the restaurant a place of continuity and comfort. Paired with a timeless serif typeface and a natural olive tone, the brand feels rooted, familiar, and quietly elegant. It’s a concept built to reflect trust, tradition, and the kind of simplicity that speaks volumes.
