Year
2023
Client
Nick Disa
Category
Branding
Product Duration
3 - 4 Weeks
During our competitor research, we noticed most shilajit brands relied heavily on black and gold branding often giving off a harsh, overly commercial feel that didn’t inspire much trust. To stand out and create a more welcoming impression, we chose a refined blue and warm brown gradient. This palette not only feels more natural and appetizing but also reinforces the purity and earthy origin of our product.sc
The design of PurePeak UK blends clarity with authenticity. The logo features a stylized mountain silhouette a direct nod to the Himalayan origin of our shilajit paired with bold, clean typography that communicates strength and reliability. We moved away from the overused black-and-gold schemes of typical competitors and introduced a balanced palette: a deep brown gradient reflecting the natural resin, and a rich blue that signals purity, trust, and freshness. This dual colour system helps position PurePeak UK as both premium and approachable rooted in nature, but tailored for today’s health-conscious audience.
The goal was to create packaging that felt both premium and honest. We used a deep brown to echo the raw, earthy nature of shilajit, paired with a rich blue to introduce freshness and trust. The glass jar was chosen not just for its durability, but to visually reinforce purity and substance. Every element from the custom stainless steel spoon to the minimalist label layout was designed to feel clean, refined, and functional, avoiding the gimmicks seen in competitor products. The result is a product that looks as natural and trustworthy as it claims to be.
